INDUSTRY RECOGNIZED Certified Meeting Professional
Modern brand architect designing meaning-driven visual systems that transform attention, loyalty, and results
I have 20+ years of experience leading global event strategies
Trusted by 150+ brands to deliver strategy, positioning, and narrative systems driving up to 70% more leads, 800% higher engagement, and 1400% ROI
Hi, I'm Latoya, a brand architect specializing in strategy, positioning, and narratives for visual identity systems that drive long-term brand clarity, coherence, and growth.
I have 20+ years of experience leading global event strategies and enterprise meetings programs for Fortune 500 companies. Proven expertise in Strategic Meetings Management, delivering measurable business impact through flagship conferences, executive summits, and large-scale corporate events serving audiences from 50 to 30,000 attendees.
Trusted by organizations including:
Our clients are business, brands and organizations who view events as powerful tools for growth and connection, relying on our services to embody their forward-thinking philosophies. They invest in high-impact experiences that elevate their brand and deepen relationships with colleagues, clients and stakeholders.
WE FOCUS ON THE DETAILS,
SO YOU DON'T HAVE TO
With so much already demanding your attention, let us lighten your load by managing the logistical and strategic nuances of your event. Entrust us with the heavy lifting, and free yourself to zero in on what’s truly important—your organization’s key objectives. We specialize in crafting experiences that not only align with but amplify your brand’s story and goals.
Whether you’re a…
Marketing Manager juggling corporate events alongside myriad other responsibilities,
Sales Director aiming to entertain clients or motivate employees, but lacking the bandwidth for event execution,
Human Resources team focused on celebrating employee achievements without getting bogged down in event logistics,
Executive Assistant tasked with organizing flawless events, yet striving to maintain focus on other critical tasks,
Small Business concentrated on brand development and in need of a partner to actualize your vision,
…we possess the expertise and experience to not only meet your needs but exceed them. Let us take you exactly where you want to go—and further.
HOW WE CAN HELP
Our creative event, marketing, and gifting solutions reduce costs, save time, and mitigate risks, ensuring your success at every step. We orchestrate meetings and events that leave a lasting impression, exceed expectations, and achieve your business goals.
Case Studies
My Strategic Meetings & Events Approach
Professional Recommendations
Your Next Event, Redefined by
L' Shanell + Co
Embark on a journey where every detail is meticulously curated, and every moment is crafted with care. At L’ Shanell + Co., we redefine event planning by turning your vision into an extraordinary experience that resonates, engages, and inspires. Working with us means partnering in a seamless collaboration where your goals are our blueprint, and your success is our mission. Ready to transform your next event? Let’s create something unforgettable together.
CASE STUDY
Industry Leadership Summit
- 2 Iconic Locations
- A Premier Networking & Educational Experience
- Guests from Across the Country
The Industry Leadership Summit was a multi-day, multi-location event designed to bring together insurance and auto industry professionals for an unforgettable networking and education experience. Held at two stunning locations—the Four Seasons Resort The Biltmore Santa Barbara and Sunstone Winery in Santa Ynez—the summit seamlessly blended business with breathtaking environments. The Four Seasons hosted both the welcome reception and the closing event, offering coastal elegance with panoramic views of the Pacific Ocean, while Sunstone Winery delivered a magical evening in the vineyards for a private dinner. Meticulous attention to detail and flawless execution turned this summit into an extraordinary opportunity for networking and collaboration among industry leaders.
